ELITO
BEHAVIORAL | ATTITUDINAL | QUALITATIVE | INNOVATIVE | GENERATIVE | DESIGN PROCESS
Elito is a data analysis method based on facts recorded in field session. Through analysis detailed data from perspectives of observation, judgement, value, concept and key metaphor to read the data sufficiently.
01 Definition
The Elito method is used to develop solid design arguments grounded in research observations and anchored to business directives.
---- Universal Methods of Design
02 NATURES
Notes:
- It helps to shape research findings into a series of fact-based narratives that connect the people for whom we are designing to promising design concepts.
- observation - What did you see, read or hear
- judgement - What’s your opinion about that observation
- value - What values are ultimately at work
- concept/sketch - What can the design team do to solve this problem
- key metaphor “What is the hook for this story”
Suited Context:
- It suits the situation when teams have large scale data to analysis and want to be inspired by insights from these data, elito will helps them focused on detailed data, and collaborate group members working on the same page.
03 PROCEDURES
- Create spreadsheet over Google Doc with the format of Elito.
- Go over field notes and recording data to fill out observation section.
- Write down judgement, value, concept and key metaphor based on observation.
- Print out and cut spreadsheet into pieces.
- Set labels and categorize every pieces of the sheet.
- Brainstorm for insights according to the categories.
04 REFLECTION
Limitation
- The analysis process was time consuming.
- Focus on detailed facts, while lost the big picture. Some concepts comes from our judgement, which might have bias.
- We didn’t really use our Key Metaphor column in the end.
Strengths:
- It was easy to work in separate locations, but collaborate results later
- Coming back to the excel doc lead to new ideas
- The final process of cutting up the lines of logic helped formulate new ideas and make connections
- We had to work quickly and couldn’t dwell on making anything too perfect, leading to a low stress environment