LaborX Sign Up & Onboarding Project

1. Intro

Why Important?

User experience starts from here - the first impression is not from the core product dashboard, but start from this very beginning.
In LaborX’s case, we need to collect a lot of information from job seekers such as contact, resume, photo, target occupations, skills and etc. If we can embed information collection into the onboarding process naturally, users will get relevant matches right away.

2. Early Stage User Research

We send out a quick survey to figure out the problems user have during the sign up and onboarding process and collect data into one spreadsheet.

3. Define The Problem

For job seekers affiliated to training programs but lacking resume and photo, they will be invisible to employers.
For job seekers unaffiliated to any training program, all features will be disabled without explanation, and they are unable to add a training program later on.
For employers, they have to fill out a long form before making payment and signing up, many of them dropped halfway.

4. Set Goals and Ideations

Jobseekers w/ training program:

Goals:

increase completion rate;
decrease fill & click times;
collect crucial data during onboarding;
make circle complete.

Solutions:

Remove phone number & confirm password steps.
Merge uploading resume & photo to onboarding system.
autofill when sign up through Linkedin and Google account.

Jobseekers W/out Training Programs:

Goals:

access to the account;
introduce them to the training programs in our network;
update status easily

Solutions:

Land them on recommended training programs after signing up.
Allow them update status in profile whenever they are enrolled in a training program.

Employers :

Goals:

make form easier to complete;
save user information for future reach out;
save data for analysis

Solutions:

Break down the big form into small steps so that users could focus on each step at a time.
Save user information upon clicking "Sign up" and making any choice of the plan.

5. User Journey

6. Wireframes

Job Seekers:

Employers:

7. Variation Validation

I conducted variation validation test or A/B test on Helio when I come to do some design decision. In each session, it involved 30 random people to do their choice and explain the reason.

Take the on boarding style as sample, I created two versions, one is more general introduction pages, and the other is traditional popup tutorial. 70% of the participants select variation A with top rated reasons: